Category · SEO & Search

AI SEO Tools

For businesses that want to rank on Google without paying agency retainers — AI-assisted content research, optimisation, and tracking.

These tools cover the two jobs that matter most for a small business doing its own SEO: knowing what to write about and for whom (content briefs, keyword research), and knowing whether what you've already published is actually optimised. Full testing is in progress.

Tools we're evaluating

  • FraseAI content research and brief-building tool, pairing SEO research with AI writing assistance.
  • Surfer SEOOn-page SEO optimisation and content scoring against top-ranking competitors.
  • SemrushFull SEO and marketing platform with AI-assisted content tools built in — the broadest, priciest option.
Full comparison coming soon This category's head-to-head review — with pricing verified at publish time — is last in the initial launch queue.